Google Skillshop is worth your time and effort if you’re looking to further your digital marketing career.
The online platform provides robust learning materials to build your skills and a set of certifications to validate your knowledge.
In this guide, I’ll provide you a complete review of the Google Skillshop program, how it works, and how it can be beneficial to your career.
Google Skillshop is a training and certification hub for professionals who use Google’s marketing tools and other programs.
There are courses that teach how to use different Google solutions such as Google Ads, Google Analytics, YouTube, and more.
You can also earn certifications that showcase your proficiency in a particular area of Google marketing.
Each certification has a set of related lessons that will prepare you for a final assessment. Once you pass the assessment, you are awarded the certificate.
Google Skillshop courses are self-paced so you can go as fast or slow as you want.Is Google Skillshop Free?
Google Skillshop courses and certifications are all free. You simply need to create a Skillshop account and access the material.
The program used to have a cost for taking the exams. But since Google Academy for Ads has rebranded to Skillshop, the program is free for all users.Courses and Certifications Offered by Google Skillshop
Google Skillshop offers courses in a variety of topic areas including Google Ads, Google for Education, Google Cloud, and more.
Here is a complete list of all classes offered by Google Skillshop.
As a digital marketer, the courses within the Google Ads topic are the ones of greatest interest. This is also where you will find the different certifications for Google Ads.Google Ads Display Certification
This certification validates your ability to create effective strategies and campaigns using the Google Display Network.
Certified marketers know how to increase brand awareness, create a plan to reach new customers with Google Display Audiences, and retain existing customers.
The course contains the following lessons:
This certification verifies your ability to create effective strategies for campaigns on the Google Search network. Upon completing the certification you’ll understand everything from ad extensions to bidding strategies.
The following courses are used to prepare for the certification:
This certification validates your ability to create and optimize Google Shopping campaigns. Upon completing the assessment you’ll know how to:
The following courses are used to prepare for the exam:
In total, there is close to two hours of course material.Google Ads Measurement Certification
This certification showcases your ability to use different Google measurement solutions to evaluate and optimize your digital ad performance. Upon completion you’ll know how to:
The following courses will help your prepare for the exam:
All this adds up to close to 3.5 hours of course material.Google Ads Video Certification
This certification validates your ability to plan and manage successful campaigns using YouTube and other Google Video advertising solutions. Upon completing the certification you’ll know how to:
The following courses are used to prepare for the exam:
There is a total of over 2.5 hours of course material.Google Ads Apps Certification
This certification shows you know how to use Google App campaigns to deliver business impact. Upon completion of the certification, you’ll know how to:
The following courses will help you prepare for the final assessment:
There is a total of 1.5 hours of course material.
Along with Google Ads certifications, there are also Google Marketing Platform and other certifications available through Skillshop. This includes:
Google Skillshop certifications are recognized as official Google certifications.
When you pass a certification exam, a link to a digital copy of the certification is added to your account.
The digital certification contains a completion ID, issue date, and expiry date.
You can use the link to the digital certification on your resume or LinkedIn profile.
You also have the ability to share your profile link which will let you show a single page with all the different certifications you have earned.How to Get a Google Skillshop Certification?
Getting started with Skillshop and earning your certifications is a straightforward process.
Let’s go through the steps you need to take:Step 1: Register for Skillshop
The first step is to sign up for Skillshop. For this, you’ll need to use your Google account.
Go to Google Skillshop and click the Get Started button. You’ll be asked to sign in to your Google account if you’re not already logged in. You’ll then have to agree to the terms of service.
Once you do, you are taken to a page where you can create your profile. You are not able to change your name or email but you can add a company, company email, and recovery email.
You also have the option to connect your Google Ads and Youtube accounts to your Skillshop account.
After your profile is set up, you can find the different courses and certifications by clicking on the Browse icon in the navigation bar.Google Skillshop Courses
On the next page you’ll find the following topics:
Go to the Google Ads topic and then go to Google Ads Certifications.
There you will see a list of the available certification programs for Google Ads. Each program will display the total time needed to complete the course, the skill level, and its review rating.
There is no sequential order to the Google Ads certifications so you are free to pursue the certifications in whatever order you wish.
When you click a certification, you are taken to that course’s main page.
You’ll see a brief overview of the course and what you should learn by the end.Google Skillshop Preparation Resources
Below this, there are three sections:
Each certification includes a list of lessons that you can use to prepare for the exam.
The lessons are easy to follow and are designed with the assessment in mind. They are composed primarily of text. There are some interactive elements like flask cards as well.
There are quick review questions throughout each lesson as well as a knowledge check at the end. Passing the knowledge check signifies that you have completed the lesson.
You can track which lessons you’ve completed on the certification’s main page.
When you have reviewed all the material and passed all the knowledge checks, a checkmark will appear next to that lesson on the main page for the certification.
After you have gone through all the lessons, you’ll want to review the material to prepare for the exam.
You can also take the Knowledge Check Assessment. This a practice test with around a dozen multiple-choice questions.Google Skillshop Sample Lesson
When you complete the practice assessment, you’ll receive a score along with a list of which questions you answered incorrectly.
The assessment for each certification is available online directly through the Skillshop platform.
The exams follow a traditional multiple-choice format. You have a 75-minute time limit to complete the exam.
The number of questions for each exam varies between 46 and 50 depending on the certification.
The time limit for the exam is more than generous given the total number of questions. Most people report the exam only requiring around half of the allotted time.
Once you answer a question, you are unable to go back and edit your answers.
Most exams require you to score 80% or better to pass. The only exception is the Google Ads Apps certification whose exam only requires you to score a 70% or higher.
You can take each exam as many times as you need however you must wait one day before retaking it after you’ve failed.
When you are ready, click the link to the assessment beneath the Pass the assessment and earn a certification heading.
The next page displays a disclaimer you’ll have to read before you can launch the exam.
Once you click the Launch button, the exam will open with the first question.
You can see which question number you are on and the time remaining in the top right corner of your browser.Google Skillshop Sample Exams
If you close the exam without completing all the questions it is an automatic failure. You’ll then need to wait one day before you can take it again.
After you finish the exam you are taken to a page where you can see whether you passed or failed. You will also receive an email notifying you of the results.
If you passed the exam, your certification will be immediately available on your My Profile page with Skillshop.
All certifications are valid for a period of one year. You can renew the certification by passing the assessment again.
This ensures that certificate holders are always up to date with the latest changes to Google marketing best practices.Google Skillshop Alternatives
Google Skillshop is not the only online training option available to marketers looking to boost their knowledge and skills.
Other online courses can help you learn about Google and other marketing platforms while earning a certification.
Here are some of the best alternatives to Google Skillshop.Digital Marketing Courses
Digital marketing training courses allow you to quickly build the skills required for a successful digital marketing career.
They cover all major aspects of digital marketing including:
With a structured education program, you are able to learn the most essential topics without having to spend time wondering what you should study next.
Certain online marketing courses award participants a digital marketing certificate upon completing the course requirements.
Like the Skillshop certifications, digital marketing certifications can help boost your career. They validate your proficiency and help you stand out from competitors when looking for jobs or clients.
Digital marketing certificate programs are taught by experienced digital marketers and professional organizations. The more reputable the certification provider, the more valuable the certification.
Google Digital Garage is a learning platform full of online courses. The catalog contains a mix of courses created by Google and others created by third-party providers.
The Google courses are free and cover a wide range of digital marketing, technology, and business topics including:
You can earn a certification upon completing the Fundamentals of Digital Marketing course.
The course consists of 26 modules each containing a mix of videos, practical exercises, and real-world examples.
There are about 40 hours of material which you can study at your own pace.
After you complete all the modules, you’ll need to pass a 40 question exam to receive the certificate.
The certificate can be useful to beginners as it shows you understand the core digital marketing concepts.Google Analytics Certifications
Google Analytics certifications show that you know how to use Google Analytics to analyze and act on data to improve your business’ performance.
With mastery of the platform you’ll understand:
The Google Analytics Individual Qualification is available within Skillshop in the Analytics Academy.
There are two courses, each about an hour’s worth of material you’ll want to review to prepare for the exam.
The assessment is 70 questions. There is a 90-minute time limit and you need an 80% to pass.Google Ads Courses
Google Ads is a robust advertising platform and there are separate courses that provide more detail into the subjects covered in the Skillshop courses.
Good Google Ads courses will typically cover:
Here are some places you can find high-quality Google Ads courses:
Facebook Blueprint is a professional training and certification program run by Facebook.
The courses cover the ins and outs of how to use the Facebook advertising platform.
The certifications are some of the most worthwhile digital marketing certifications you can pursue.
Here are the available Facebook Blueprint Certifications:
Facebook Blueprint Courses are all free. The exams on the other hand require a fee. This fee varies depending on the level of the exam. Professional exams cost $150 and associate exams cost $99.
The exam process is a bit more thorough than other digital marketing certifications. You’ll need to schedule a proctored online test or visit the closing testing center.
During the exam, you won’t be able to have any open materials like notes in your testing spaces.
The test is scored from 300 to 1,000. A score of 700 or higher is required to pass.
After you complete certification, you will receive a digital badge that you can showcase on platforms like Linkedin.Google Professional Certificates
Google offers professional training and certifications for in-demand career fields.
There is no experience needed to enroll and you can learn the material at your own pace.
Professional certificates are available in the following categories:
The courses for each certification are run through Coursera. They contain a mix of readings, videos, assessments, and hands-on activities.
To sign up for a certification program, you’ll need to enroll on the appropriate Coursera page.
All certifications offer a full seven-day free trial. After that, there is a $39 monthly fee for you to have access to the courses.
Each certificate takes around six months to complete if you spend 10 hours a week learning. Because you are paying a recurring fee to access the courses, the quicker you complete the certification, the less it will cost.
Once you are done with the course you will receive an online certificate with a shareable link.
The Google professional certificates can prove a valuable investment. Google reports that 82% of Career Certificate graduates have a positive career event like a new job or promotion within six months.Conclusion
Google Skillshop is a worthwhile platform for digital marketers seeking to bolster their careers.
The courses are easy to follow and provide in-depth analysis on how to use different Google solutions.
You can earn certifications in different areas of Google marketing that allow you to validate your skills to employers or clients.
Plus, Skillshop is completely free. You can study the courses whenever you like and there is no fee to take the certification exam.
All you need to do is sign up with your Google account and start reviewing the courses.
Whether you choose to get Skillshop certified or not, there are plenty of viable online training tools for digital marketers to grow their knowledge.